Window display sheet



March 22, H V MARSH WINDOW DISPLAY SHEET Filed March 50. 1931 jramsvzfra m w Patented Mar. 22, 1932 UNrriEn STATES.

HARRY V.'MARSH, OF CHICAGO, ILLINOIS IVINDON' DISPLAY SHEET Applicationfiled March 30, 1931. .Serial No. 526,179.

The present invention relates to a window strip sheet or the like, andhas particularly to do with an advertising sheet which is adapted to besecured at its printed .face to a transparent surface by adhesiveand'has at the margin thereof a plurality of printed figures which maybe fastened upon the device to denote prices'or combinations of pricesfor the article or item advertised upon the 16 printed body of the stripor sheet.

In the field of merchandising, each or ganization disposing of goods atretail','has its own thoughts as to the manner in which a commodityshould be sold to best advantage,

' 5 whether in a unit quantity, or in a plurality of units at a reducedprice. Prices of goods fluctuate, and often have fluctuated anterior:

to the use of advertising material prepared to popularize the item;

It appears to be fundamental in the chain.

store systems and many other organizations to definitely advertiseprices in association" with merchandise on display or to use pr ces inrespect to any advertisement which may be used in connection with goods.Ifdisplays' are printed with prices imprinted thereon,

and there is a change in price, or the manner of quoting the price isunsatisfactoryto the retailer, then the display material becomesuseless,or it must be mutilated to be employed. Mutilated signs are notbusiness producers;

In the present device, awindow strip or sheet is provided with aplurality of printed numerals, a number of which are duplicated, so thatirrespective of fluctuation in price, the retailer storekeeper may use aselected price or combination of prices and make the sign as to pricecurrent.

Vision of an improved sign of the character above described, in whichthere is a simplified arrangement of parts and an unique combination ofelements for facilitating the fixing of the prices to be used andimproved means for the attachment of the sign to a window or the like.

These objects, and such other objects as ,may hereinafter appear, areobtained by the 59 'novel construction, unique arrangement, and

The objects of the invention are the proimproved combination oftheseveral elements which constitute the single embodiment of the inventionillustrated in the accompanying drawings, in whichf r i 1 Figure 1 is aplan view of a sign-as it is supplied by a merchandise producer;

Figure 2 is an elevationshowing the sign illustrated in Figure l, in useupon a windowwith prices made a part of the body of the sign; and vFigureS is a section on the line 33 of Figure 2; j I Like referencecharacters are used to designate similar parts in the drawings and inthe description of the invention: hereinafter given. v n J Referenceshould be hadfirst to Figure 1.

.Asheetof thin paper, suitably prepared to receive color printing,comprises the strip or sign. Said sheet is designated by the numeral 10.The main body of the sheet extends from the margin 11 to theomargin'12at the top and bottom, respectively, and is defined by linear parallelperforations 13 and 14 at the opposite vertical edges of the body.

Beyond and to the left in Figure l of the perforations 13 is a pluralityof numerals 15, each numeral being separated one from an: other byparallel perforations 16. The row of numerals 15 ordinarily is arrangedto reach from the top edge 11 to the bottom edge but this is notnecessary. Y

d On the opposite or right hand side of thesign in Figure '1, beyond theline 14:, is a pl1r-' rality of Figures 17 Perforations 18, likeperforations 16 at the left hand side of the figure, separate theindividual numerals; I

Instead of such row of numerals 17 forming the edge section of-thesheet, a second The central portl on or body of the sign defined by theedges 11 and, 12 and the perfora;

tions 13 and 14 possesses four areas of adhesive, one at each corner,each of these areas designated by the numeral 23. These areas aresuitable for attaching the sheet defined by the numerals 11, 12, 13, and14 upon a window 24 by merely wetting the adhesive patches 23 with asponge. Any other suitable source of moisture may be substituted.

Before wetting said patches of adhesive and applying the sign to awindow 24, the prices in the sign are made up in a manner indicated inFigure 2. In order that this arrangement may be had, there is providedat any suitable -place upon the body of a sign, additional patches ofadhesive. One of these patches 25 is separated from another patch by aprinted word for designated 26. V The other patch of adhesive justmentioned is indicated by the numerals 2? and 28, the section 28 beingan extension of the patch 27 and generally being smaller than area 27Over the patch 2'5-may be attached any of the numerals indicated by thereference character 21, as for example, there is shown at tached inFigure 2, the numeral 2. Over the patch 27, there may be applied any twoof the numerals 15 or 17, those shown being 7 and 0. Of course only onenumeral 15 or 17' need be secured upon area 27. Over the patch 28, acents abbreviation in the present instance is employed, said centsabbreviation being among the several characters indicated by the numeral21.

The areaof the patches 25, 27 and 28 is such that they providesubstantially complete bodily support for selected numerals 21 and '15or 17. The patches are-of the same height as the numerals and do notextend therebeyond. By such an arrangement of the patches23, 25, 27and-28, as is herein described and illus trated, there is nointerference therebetween. Each serves a single function and serves suchfunction independentlv of its association with the other patches; Whenthe various characters herein described are employed at the bottom of asign to indicate prices and quan tities, there remain four cornerpatches 23 of adhesive whereby the sign in its fabricated form may beattached to a window 24, prefhesive areas for effective fabrication andattachment.

Of course, the central body portion of the sign may assume many formsand shapes, and there may be man different arrangements thereof. The numer of numerals and characters, and their particular arrangement, shapeor form are matters of selection.

The device which. is shown in the drawings is presented merely forillustration and not as limiting the character or scope of theinvention. For example, the adhesive patches 23 may be differentlyplaced as may also the patches 25, 27 and 28. The numerals andcharacters may be at the top or at the bottom or all about the sign aspreferred.

I claim: 7

1. A window sheet or strip having printing upon its face andindividually detachable numerals and characters at its edges, therebeing areas of adhesive on said face, certain of said areas beingrelatively small and being disposed at the corners of said face forattaching the sheet or strip to a transparent support, and other of saidareas being of a size adapted to receive and be completely covered byselected numerals and characters taken from the edges of said sheetwhereby the sheet when applied to a support will be secured only at itscorners.

2. A window sheet or strip having printing upon the face of the mainbody thereof and individually detachable and separable numerals andcharacters of different heights upon extensions from said main body,there being a plurality of spaced apart areas of adhesive on the printedface of said body, each of said areas being individual and separatedfrom each other area, one of said areas being adapted to receive andcompletely engage selected numerals and characters of different heights,another area being adapted to re ceiveand engage the whole of a singlecharacter, and the remainder of said areas being disposed to secure thecorners of said body upon a selected transparent support.

HARRY V. MARSH.

erably upon the inside thereof so that the" front of the sign, that is,the advertising face andprice announcement may be visible from thestreet. After the sign is fabricated, all of the excess numerals .aretorn away along the score lines 13 and 14 as. is perfectly manifest froman examination of Figure 2. i

A window sheet or strip is thus provided wherein there are four cornerpatches of adhesive'for firmly securing. the device tov a transparentsurface but not extending over an excessive area of the window wherebyreadyremoval of the sign is prevented when it is no longer wanted. Asign as illustrated in Figures 1 and 2 provides a minimum of ad-

